Marketing Using Mobile APPs

Why your business needs a mobile APP? No ratings yet.

BlogNewRulesMobile APPS are part of almost every business today. If you are in business you no doubt have been approached at some moment to consider a Mobile APP for you. Many businesses have increased sales while reducing operating expenses using a Mobile APP in conjunction with a responsive website to market themselves. Indeed estimates have mobile sales for 2015 to be over 5 billion dollars.

Here are some reasons why you should develop a mobile app for your small business:

  • Mobile Apps as a Marketing Tool

Almost everyone today has a smart-phone. Some people actually sleep with their phones no more than a few feet away. While a website is a vital tool for you to promote your product or service a Mobile APP allows you to reach your customer at anytime. Label 1 2015 x 130 - CopyThis marketing tool allows more effective use of your marketing efforts. Think for a moment how many mailers get thrown away? If your add went directly to a customer’s phone your guaranteed they will receive it increasing the chances for increased sales. Most of these mobile users also access the Internet on their devices, everything from shopping to payments are handled on mobile APPS. That being the case; mobile apps have proved to be the very future of commerce. Developing a mobile app and promoting it among your users is hence extremely beneficial to the future of any business.

  • Reaching Many More Customers

Creating a mobile APP for your business helps you reach many more customers through QR, GPS and Loyalty Coupon Programs. Mobile search has become very popular today, especially with the younger audience. While your current customers could spread the word by talking about you to their friends, new users could find you via a generic search. With testimonies and share features on Social Media sites your reach for new customer grows exponentially.

  • Earning Money with Your App

Some small businesses avoid developing apps for their business because they think it is too expensive. While it is true that a few years ago it was cost prohibitive today a business mobile APP is quite affordable and with a good digital marketing plan many businesses have earned lots of money. Once your app has been developed, you can make money with direct sales with various sales techniques including shopping carts, push notifications, QR Codes, Loyalty Coupons and much more.

  • Showcasing Your Products and Services

You can use your mobile APP as a tool to showcase your products or services. Users visiting your app would then have instant, one-stop access to you. You can keep updating your app, to feature different new products every once in a way. Engage your customers with testimonies , case studies, specials and other offers of interest to encourages their engagement and willingness to want to deal with you for their needs.

  • Partnering with Other Services

Getting into partnerships with other similar companies helps you piggyback on their success, thereby bringing more customers for you. You could chalk out a list of other companies locally and team up with them to form a sort of mobile ad exchange program among you. This proves to be beneficial to both companies involved, leading to mutual benefit and sales.

  • In Conclusion

With the mobile industry booming like it is right now, it is most advisable for any and every business to develop mobile apps to promote their products and services. Mobile is indeed the way all communication is headed today and so, embracing this technology is guaranteed to produce the right results for your business.


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