Marketing Using Mobile APPsQR Codes

What is a QR Code? No ratings yet.

What is a QR code?

QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your customer cell phone. You may have seen QR Codes in a magazine, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.

How does the cell phone read the code?

The cell phone needs a QR code reader; you can download a free one from your APP Store (Google play or iTunes APP store).  Once downloaded it takes literally takes seconds for someone to receive your information

How do you generate a code?

You can easily generate a QR code using your business Mobile APP created by Way Out Mobile.

How can you use QR codes to benefit search marketing?

We are only just scratching the surface of how they will be used. Here are a few examples of how others are using them.

  • A business card company showing how they are using them for businesses:
  • A video showing your product or most recent promotion.
  • Social Media links (Facebook, Twitter and others) – increase like increase business.
  • Product information, videos, promotions etc.
  • Social Networking and Games.
  • Take a customer right to your web site.

How will Google see them?

If you add them to your website, the search engines will see that your pages have changed, and that you are updating pages. The search engine will see a new image and index it accordingly. At some point soon, the search engines will likely recognize QR codes and possibly index the content in them.

Will your customers use them?

Those that do will certainly appreciate your tech knowledge, and those that don’t will certainly be inquisitive, which may open the door for conversation and a potential sale. Those that do use QR codes will definitely have a high tech know-how and may be more receptive to your presence on the web, your Twitter presence, Facebook, MySpace, YouTube etc.

How could you use a QR code?

Your business, no matter how small or large, could use QR codes in a number of ways. You might auto generate one next to every product on your web site containing all the product details, the number to call and the URL link to the page so they can show their friends on their cell phone. You could add one to your business card containing your contact details so its easy for someone to add you to their contacts on their cell phone.

Add them to any print advertising, flyers, posters, invites, TV ads etc containing:

  • Product details
  • Contact details
  • Offer details
  • Event details
  • Competition details
  • A coupon
  • Twitter, Facebook, MySpace IDs
  • A link to your YouTube video

Contact us to start you Mobile APP today.  Click the link below to get started.

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