3. WHAT IS NATIVE APP and PWA APPS?

PWA: (Progressive Website APPS) Are installable Websites (hybrid) Apps that appear to the user like a native (traditional) mobile APP.

The PWA combines features offered by most modern browsers with the benefits of mobile experience.  In effect best of both worlds.

Because a PWA actually resides in the cloud it is easier found by SEO and Google Searches than a Native APP in a users phone.

They are much faster operationally as very little is downloaded into the phones storage space, yet still functions in low signal areas.Uses the primary features that make APP’s so popular.  i.e. Push Notifications, User Forms, GPS and Loyalty Programs.One main difference is the (PWA for now) has to be added by the user as a short cut to the phone Home Screen. 

Check Out our Recent Blog for a full report on Progressive WEB APPS (PWA’s)

 

NATIVE APPS: Are software application programs that are developed for use on a particular platform or device. (i.e. Apple and Android Phones).  Because native apps are written for a specific platform, they can interact with and take advantage of operating system features and other software that is typically installed on that platform only.

 

Which one is right for your business?  That truly depends on your Digital Marketing Strategy and how your wanting to engage your customers.  


 

Comment on this FAQ

Your email address will not be published. Required fields are marked *