The short answer to this question is rather simple. For an APP to be successful it must provide 4 elements to the end user.
- It must informative. That is unlike a website is must provide engaging fresh content to keep the attentions of the end user.
- It must be Interactive. You are invading the users time, space and energy. Successful business owners realize this and provide a “voice” to the end user. Allowing feedback and commentaries, bringing together “like-minded individuals”.
- Facilitate a process. Whether you are selling your services, products or organizing a committee the mobile APP must serve a “true function of facilitating a process“. Making a process simple is key.
- It must be Entertaining. Successful APPS businesses realize that capturing the interest of the end user and keeping them engaged is crucial in growing a network, just like any social media sites. In this case, building a network of loyal exclusive customers to your product or service.