The 4P’s of Marketing have been the bedrock of marketing for years. Today statistics show something else is going on. Retail Stores are losing enormous market share while online stores like Amazon are reporting unprecedented gains. Why do some businesses report awesome sales and other are struggling. The key is understanding how the 4C’s have replaced the 4P’s of marketing.
The 4 pillars of marketing are:
- Commerce: Online and Virtual Stores to move your product or service.
- Content: Fresh, Dynamic and Valuable content, to educate, motivate and drive customer traffic.
- Communication: Using Emails, Social Media and Mobile APPS to constantly communicate
- Community: Followers will join and drop off after a while. Those interested in your Content and in the Community you created will stay on and eventually you will have given way to a Loyal Community.
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