RECORD RETAILERS CLOSING IN 2017

Posted on Posted in Marketing Using Mobile APPs

Many retail stores are closing everyday.  The list keeps growing.  So far they include, Bebe, HHGregg, Sears, Payless Shoes and many, many more.

Click to see the list of closed businesses in 2016

Click to see retailers closing in 2017

BUT here is the really interesting thing; ONLINE sales just hit a record high over 200 billion dollars in sales.

CLICK TO SEE MOBILE APP SALES STATISTICS.

In other words the retail sales are not disappearing because of a bad economy, they are actual going up.  

SO WHAT’s CHANGED?  Simple it’s the way we buy that has changed.   

We simply no longer use paper coupons that inundate our mail boxes when we get home.  We don’t really cut and clip paper coupon from the Sunday paper.

NO!  Today consumer researches their product of interest online and then research the seller.  If satisfied they make the purchase on their terms.

So the consumer is now truly KING, but if the consumer is king his currency is online CONTENT.  

Today business is done in this order:

 CONTENT -> COMMUNICATION -> COMMUNITY -> COMMERCE

Are you ready?  Does your business have a strong online content?  Does the content help truly inform your customer what they want to know?  

Does it solve a problem for them?

If not we can help.  Let’s talk contact us with absolutely no obligation.  Don’t miss out on these billions dollars in sales.

 

 

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