Most successful businesses today have discovered that using a Mobile APP as part of their Digital Marketing efforts to be very beneficial.   If your considering making your digital marketing efforts more effective with a Mobile APPS.  You’re going to want to look at progressive mobile apps (PWA’s) as a great option.


Every few months or so a new generation of technology comes out and creates huge changes in the digital marketing mobile app world.  We feel the new wave of technologies are the new PWA’s.

So, before we go any further let’s define what I a PWA and What is a Native APP?

PWA: (Progressive Website APPS) Are installable Websites (hybrid) Apps that appear to the user like a traditional (native app) mobile applications. The PWA combines features offered by most modern browsers with the benefits of mobile experience.

Native APPS: Are software application programs that are developed for use on a particular platform or device. Because native apps are written for a specific platform, they can interact with and take advantage of operating system features and other software that is typically installed on that platform.

There seems to be quite a bit of confusion about how native apps and web apps compare.

Lots of companies have opted for the progressive mobile app (PWA) and they are doing very well.  Still some are also doing quite well with the Native APP:

Some companies that are using PWA’s







 PWA Native
     ^Time to develop7 to 10 Days 20 to 35 days
     ^^Cost and Expense to Develop$1,690 Avg. $2,950 Avg.
     Apple store approval requiredNo Yes
     Play Google approval requiredNo Yes
Found on iTunes & Android APP StoresNO Yes
URL needed to download appYes Yes
Download Speed Average5 sec. 20 sec.
^^^Controlling the install promptUser Prompt Developer Auto
Functions OfflineYes Yes
Look great across multiple devicesYes Yes
Data & Software Update RequirementsLow High
Ease of Maintenance & UpdatesLow High
Loyalty Coupons, GPS, QR CouponsOct. 2017 Yes
Mobile Specific NavigationYes Yes
Push NotificationsYes Yes
Home Screen AccessYes Yes
^^^^Linkable and Shareable URLYes NO
AnalyticsLimited Full
Improves SEOYes NO
Requires Update ExpenseNO Yes
User Count (Apple & Android Users)No Yes
App discoveryLow High
MAINTENANCE Monthly Charge$79 $109
Cost of Software UpdatesNone High

^           Development time is exclusively for traditional business APPS.  This approximation does not include Game APPS or Concept APSS

^^        Average cost based on traditional retail and service business.  Advanced features and CRM integration are additional

^^^     Controlling Install Prompt. The Icon found in the smartphones home page.  PWA users must select option to install icon.  This feature will change by Late October 2017 as the technology progresses.

^^^^    Improves SEO ranking.

Indeed there are thing to consider before getting a mobile app.  You need to ask yourself a few key questions to determine which type of APP is best for you. 

  • How important speed and performance would be?
  • If you would like your app to include any device-specific features?
  • If you want your app to be Internet-enabled to help increase SEO results?
  • If you want your app to support multiple mobile platforms and devices?
  • Your budget, vs. the estimated cost of developing your app and maintenance?
  • How you intend to monetize your app in the future?

We can definitely help CONTACT today and schedule a free marketing analysis that could help you determine which is right for you.

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