Marketing Using Mobile APPs

MOST ASKED QUESTION IN 2017 (Business Mobile APPS)

Below is a summary of the top 10 questions asked in 2017 by small business owners.  Let us know if you have a question you would like to see answered, comment below.

Top 5 Mobile APP Questions of 2017

This is probably the best and most frequent question I have gotten in the last 5 years.  Truth is a lot of APPS are created and people never use them after opening them up just one time.

Another truth is most consumers probably haven’t had their morning coffee yet and have already checked on 4 or 5 apps.  Whether checking what’s going on in social media, looking at work calendar, today’s to do’s or your fitness schedule.  Good or bad, as a society we are glued to our phones.

So the real question is  how do you get them to engage in your APP regularly?

The answer is surprising simple.  If you provide relevant, informative, useful and entertaining information and allow them the opportunity to review, suggest, vote and otherwise participate in your APP – they WILL come and they will use it.

One of my customers said to me “MY VIBE ATTRACTS MY TRIBE” that is perhaps the best way I have have ever hear it put.  With a Mobile APP and a Digital Marketing Strategy you have a 24/7 connection with your customers.  Businesses have a much deeper connection then ever before.  Succeeding in business today is about building a relationship on the customers terms and not just completing a sales transaction.

Together a your Mobile APP and your VIBE in a digital marketing plan are what makes businesses succeed in using creating their loyal customers (their tribe).

So yes, if you get an APP your customer WILL use it, IF you use it and CONNECT with your customers (your tribe).  

We can help design with your input a digital marketing strategy that can help you build a large following and in turn find your true loyal customers.

Contact Us to day – Let’s talk.  Email us you availability and let’s do coffee and chat.

mobile app is a software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.


A Business Mobile APP allows you to communicate directly with your Customer (Clients, Patients, Members, Players etc.) 24 hours a day 7 days a week. 

Through this virtual media you can place News, Information, Events, Loyalty Programs and Education at the finger tips of your customers when they need it.

With content at the ready, your customers can access information when they want it or need it.  You are always able to be present for them, this allows you the ability to create a Loyal and Dedicated Customer Base that buys from you.  


Contact Us today for a free business marketing evaluation to see “HOW” a mobile app can help increase your business in 2018.

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    PWA: (Progressive Website APPS) Are installable Websites (hybrid) Apps that appear to the user like a native (traditional) mobile APP.

    The PWA combines features offered by most modern browsers with the benefits of mobile experience.  In effect best of both worlds.

    Because a PWA actually resides in the cloud it is easier found by SEO and Google Searches than a Native APP in a users phone.

    They are much faster operationally as very little is downloaded into the phones storage space, yet still functions in low signal areas.Uses the primary features that make APP’s so popular.  i.e. Push Notifications, User Forms, GPS and Loyalty Programs.One main difference is the (PWA for now) has to be added by the user as a short cut to the phone Home Screen. 

    Check Out our Recent Blog for a full report on Progressive WEB APPS (PWA’s)


    NATIVE APPS: Are software application programs that are developed for use on a particular platform or device. (i.e. Apple and Android Phones).  Because native apps are written for a specific platform, they can interact with and take advantage of operating system features and other software that is typically installed on that platform only.


    Which one is right for your business?  That truly depends on your Digital Marketing Strategy and how your wanting to engage your customers.  


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    If you do a google search for “How much does a business Mobile APP cost?” you find there is quite a large range.  That’s because it is kind of like asking how much is a new car going to cost me?  What kind of car?  Features? Year? etc…

    Mobile APPS vary depending on what features you elect based on you digital marketing strategy.  A fair gauge with Way Out Mobile Solutions, Inc for a PWA or Traditional business APP is between $1,950 and $4,950 depending on what feature and how many stores you want your APP to be available on for your customers.

    Hosting and maintenance is a monthly cost which includes software maintenance, updates and dashboard accessibility and download availability from the different APP stores $79 to $159 depending on how many APP Stores you want you APP to be found in.

    We have a number of plans to fit any business budget including financing through PayPal.  

    If you are just starting out and need help getting your sales up to speed ask us about our in-house financing program.  This program allows you to use the APP for a small monthly fee and no start up cost.

    It might be a great way to try before you buy.  Contact us today to learn more!


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    Depending on how sophisticated your digital marketing plan will determine what features your APP would have.  The typical APP goes through four (4) phases of development, typically over a 4 week period. 

    Phase 1:  Week one:  Analysis and review of your GOALS and OBJECTIVES plan & blueprint Mobile APP.  
    Phase 2: Week two:  Developing and customizing appearance of your Mobile APP Software.
    Phase 3: Week four:  Submission and review of APP Software codes by APP Stores.
    Phase 4: Week five:  Orientation and Training for you and your Staff on APP Content Management.

    Your APP would be ready for promotion and marketing your business within 5 weeks. 

    It is a good idea to incorporate in your digital marketing plan an expectation for your customer and maybe an event to launch the APP.  We can help you create a strong digital marketing plan to help you reach your goals and objectives.

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    Top 5 Digital Marketing Questions of 2017

    Digital Marketing Strategy (or DMS) are plans and strategies that focus on maximizing sales (or conversions) for a business in today’s digital heavy markets using various medias and in-house tactics to create a User Experience (UX) and drive increasing customer traffic and sales.


    Digital Marketing Strategies include but are not limited to:

    • Mobile Business APPS,
    • SEO’s,
    • Responsive Websites,
    • Informative Videos,
    • Social Media Accounts,
    • Site Analytics,
    • BLOG Subscriptions and more.


    Each tool serves a purpose in maximizing your businesses User’s Experience and engaging your current and future customers in a manner they choose, in turn earning conversions (or sales).


    Contact us for a sample Digital Marketing Strategy template or to help you establish your new digital marketing plan.

    Tags: DMS, Strategy

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    a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

    Content is the information. knowledge, know how and value you bring to the table.  This is the value unique to you and your customer.  It can be done in many forms that involve the creation and sharing of online material such as videos, blogs, emails and social media posts.

    It is intended to stimulate interest in your products or services.  That said, ideally the content changes updates and input comes from you.  However we do understand that you are busy, may not have the time or simply want to outsource that task.

    We can gather the content and edit as necessary to maintain your content management for you.  We can create blogs, edit and post on your social media as well as prepare and send out your emails campaigns for you.  These services cost varies depending on how much you want us to do and how much you still want to manage for yourself.

    The first step is to prepare an actual digital marketing plan that would identify just how much content management you might need.  Contact us to get started today.


    Yes, There are several levels of training and support:

    FREE Customer Support:

    • The pricing includes an online training sessions for you and your staff.
    • Full access to the dashboard help guide that answers every question of the content management.
    • If you subscribe to our newsletter you will get weekly tips and hacks that teach you how the industries are using mobile app to their advantages.
    • Follow us on Facebook, Instagram, You Tube, Linked or Google Plus for updates, news and tips.

    CUSTOM and Ongoing Customer Support:

    • There are 3 levels of Digital Marketing Support.
    • Cost varies depending on the amount of additional hours and services you desire.
    • We have a support program for every budget.


    Contact us today if you need a little assistance or you want us to manage your entire content management program.





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    A website is great but; unless the customer is specifically looking for you, your in-fact competing with thousands of other websites and businesses for their attention. 

    A Responsive Website (RWD) is an approach to web design which makes web pages look and operate well on a variety of devices, smartphones in any screen sizes, to ensure User Experience satisfaction.

    A responsive site with a mobile APP and a good digital marketing plan allows you to…

    Your website to call your customer through notifications, messages and community forums. – Your website will never call a customer for you.

    A Mobile APP allows you to take advantage of the customers GPS on the Smart Phone and trigger on-time messages of sales, promotions, specials or simply holiday wishes. (Geo-Fencing)

    Notify Social Media your Customer has checked-in to do businesses with you. (Check-in Coupons)

    Instantly share information from phone to phone.  (Referral based APP Share)

    And much more, like event planning.  A website can operate independently or in harmony with a mobile APP.  Contact us to determine what might be best for you.  Each business has a unique customer base – we help you fiqure out what works best for you.

    A Mobile APP is marketing tool that makes up one component of a Successful Digital Marketing Strategy (DMS).

    A Business Mobile APP is very important for your business success and communications.  Today you will find it VERY difficult to find a customer that does not carry a Smart Phone with them.  

    To many; the Smart Phone has become a very intimate thing, never leaving home without it.  Most consumers check their phones an average of 84 times a day.

    That said just having a mobile app is not a magic bullet.  You need to use it in conjunction with a full digital marketing strategy and plan that drives traffic to your business.

    With a business mobile app your business can…

    1. Reach out directly to your customer and keep them engaged
    2. Attract new customers and increase your customer base (your tribe).
    3. Easier to stay relevant in their minds and lives.  (Remember, out of sight out of mind)

    All the marketing efforts that you create can reach your customers smartphones with a properly configured business Mobile APP working with a well planned Digital Marketing Strategy designed specifically for your business.

    Just think for a moment, most everyone has a smartphone?  It’s truly the best way to reach and communicate with your current and potential new customers.  

    So they real question is “Will your business succeed and grow without a Mobile APP?

    Contact us for a DEMO APP in your industry and a summary of how your industry is using Mobile APPS to stay ahead of the competition.